{"id":567,"date":"2012-11-17T04:10:37","date_gmt":"2012-11-17T03:10:37","guid":{"rendered":"http:\/\/www.atelierdesmetiers.com\/?page_id=567"},"modified":"2022-12-19T16:57:36","modified_gmt":"2022-12-19T15:57:36","slug":"loutil-et-la-matiere","status":"publish","type":"page","link":"http:\/\/www.atelierdesmetiers.com\/?page_id=567","title":{"rendered":"L&rsquo;outil et la Mati\u00e8re"},"content":{"rendered":"<div style=\"background-image: url('http:\/\/www.atelierdesmetiers.com\/wp-content\/uploads\/2012\/11\/outil-matiere.png');background-repeat: no-repeat;width:850px;\r\nheight:650px;\"><div style=\"margin-left: 10px; padding: 180px 50px 0px 20px; width: 35%;\">\n<p style=\"text-align: justify; font-size: 95%;\">En amont d&rsquo;une r\u00e9flexion sur la strat\u00e9gie d&rsquo;entreprise, ce support permet de d\u00e9finir pr\u00e9cis\u00e9ment la \u00ab\u00a0mati\u00e8re\u00a0\u00bb transform\u00e9e par l&rsquo;entreprise.<br \/>\nQuelles \u00ab\u00a0r\u00e9alit\u00e9s\u00a0\u00bb transforme-t-on afin de rendre service \u00e0 ses clients ? Fran\u00e7ois Michelin, par exemple, a dit un jour : \u00ab\u00a0Le pneu n&rsquo;est qu&rsquo;un outil nous permettant d&rsquo;am\u00e9liorer le rapport vitesse-s\u00e9curit\u00e9 pour nos clients\u00a0\u00bb.<\/p>\n<p style=\"text-align: justify; font-size: 95%;\">Dans une autre entreprise, un loueur de voiture qui peinait \u00e0 retrouver une croissance suffisante, c&rsquo;est un membre du Comit\u00e9 de Direction qui s&rsquo;est un jour exclam\u00e9 : \u00ab\u00a0Nous ne louons pas des voitures ! Nous vendons des kilom\u00e8tres, la location de voiture n&rsquo;est qu&rsquo;un moyen pour y parvenir\u00a0\u00bb. La r\u00e9organisation de l&rsquo;entreprise fond\u00e9e sur ce simple constat a permis de renouer avec le succ\u00e8s.<\/p>\n<p style=\"text-align: justify; font-size: 95%;\">Et vous, que transformez-vous vraiment pour vos clients ?<\/p>\n<\/div>\n<div style=\"text-align: center; font-size: 95%; margin-top: 10px;\">Voir logique du support dans <a href=\"http:\/\/www.atelierdesmetiers.com\/?page_id=197\"><strong>Sept techniques de formation novatrices<\/strong><\/a>, Chronique Sociale 2020<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En amont d&rsquo;une r\u00e9flexion sur la strat\u00e9gie d&rsquo;entreprise, ce support permet de d\u00e9finir pr\u00e9cis\u00e9ment la \u00ab\u00a0mati\u00e8re\u00a0\u00bb transform\u00e9e par l&rsquo;entreprise. Quelles \u00ab\u00a0r\u00e9alit\u00e9s\u00a0\u00bb transforme-t-on afin de rendre service \u00e0 ses clients ? Fran\u00e7ois Michelin, par exemple, a dit un jour : \u00ab\u00a0Le &hellip; <a href=\"http:\/\/www.atelierdesmetiers.com\/?page_id=567\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":20,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-567","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.atelierdesmetiers.com\/index.php?rest_route=\/wp\/v2\/pages\/567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.atelierdesmetiers.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.atelierdesmetiers.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.atelierdesmetiers.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.atelierdesmetiers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=567"}],"version-history":[{"count":2,"href":"http:\/\/www.atelierdesmetiers.com\/index.php?rest_route=\/wp\/v2\/pages\/567\/revisions"}],"predecessor-version":[{"id":1264,"href":"http:\/\/www.atelierdesmetiers.com\/index.php?rest_route=\/wp\/v2\/pages\/567\/revisions\/1264"}],"up":[{"embeddable":true,"href":"http:\/\/www.atelierdesmetiers.com\/index.php?rest_route=\/wp\/v2\/pages\/20"}],"wp:attachment":[{"href":"http:\/\/www.atelierdesmetiers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}